Chefmade

Chefmade

Chefmade brings the restaurant home to you. A platform where you can book private dining experiences from Denmark’s top restaurants, Chefmade needed a strong new web design. They were searching for something elegant and clean that reflected the new Nordic atmosphere of many of their restaurants. The solution was to create a minimalistic design where the photos of the food and restaurants stand out. I kept the colors simple and natural, taking inspiration from red wine and the Nordic landscape. The design promotes the experiential aspect of Chefmade, playing into customers’ excitement around booking a private chef for an intimate dining experience in their own home.

I was asked to create a custom typeface for KICKS, the Swedish beauty giant with stores throughout Scandinavia. The typeface has been used for headlines and advertising across many platforms. While developing this typeface, I took inspiration from something synonymous with beauty, lipstick. The typeface was inspired by the almost architectural way that lipstick can be used to enhance and transform a face. Lipstick is at once textured and smooth, and with this typeface, I wanted to communicate this duality. The typeface that I delivered is layered and luxurious, a multifaceted ode to one of the beauty industry's top sellers.

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