Client: Kicks

A new typeface
for Kicks

I was asked to create a custom typeface for KICKS, the Swedish beauty giant with stores throughout Scandinavia. The typeface has been used for headlines and advertising across many platforms. While developing this typeface, I took inspiration from something synonymous with beauty, lipstick. The typeface was inspired by the almost architectural way that lipstick can be used to enhance and transform a face. Lipstick is at once textured and smooth, and with this typeface, I wanted to communicate this duality. The typeface that I delivered is layered and luxurious, a multifaceted ode to one of the beauty industry's top sellers.

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