Friday Smart Lock
Brand Identity / Digital Design
The Friday Smart Lock turns your phone into the only key you need, allowing you to lock and unlock your door remotely from your phone from anywhere. The lock is designed by world-renowned Danish architect Bjarke Engels, designer of many notable buildings including 2 World Trade Center in New York. I was responsible for building the entire brand identity from the ground up. This included logo creation, colors, typefaces, and all the digital design work needed for the built in e-commerce system. When crafting the brand identity, we took inspiration from the Scandinavian principles of design employing simplicity, elegance and clean architectural lines, designing an identity that continues to stay fresh and noteworthy.