Super affordable, eco-friendly and community driven, Spiri is revolutionizing the transportation industry. When Spiri approached me, they were looking for a strong visual identity that avoided the typical ‘tech’ look or the overtly masculine luxury approach most car brands adopt. Taking this into account, I decided to go against the grain and came up with a much more playful, colorful and feminine identity. I wanted an inclusive design that avoided alienating anyone so I chose to go with blue, pink and purple, not your typical car branding color scheme. Spiri has yet to hit the streets so its design has not yet been unveiled. As such, the photos included here are of the prototype.